NanoFlick

Usability Enhancements & Flow Clarity for a guided video creation experience

Product Research | Behavioral Insights | MVP Definition | Usability Strategy

Overview

We partnered with the NanoFlick founder to evaluate early usability, clarify core workflows, and shape a research-backed foundation for the MVP. Our work surfaced friction in creation and navigation flows, helping align the product with real user expectations before scale.

Context

NanoFlick set out to lower the barrier to short-form video creation by using storytelling templates instead of complex editing tools. While the beta showed strong potential, early users struggled with flow clarity, navigation, and understanding how templates translated into finished videos.

We worked directly with the founder to ground product decisions in observed user behavior rather than internal assumptions.

Outcome: research clarified user expectations and strengthened core product decisions ahead of MVP development.

Research focus

Our research focused on:

  • Understanding how users interpreted NanoFlick’s storytelling templates during their first creation session
  • Identifying where uncertainty or hesitation slowed creative momentum
  • Clarifying how templates, recording, and editing were expected to connect
  • Pinpointing which cues and transitions were most critical for maintaining flow and confidence
  • Defining the behavioral signals that mattered most for early activation and continued use

What we delivered

Our key contributions included:

  • A heuristic evaluation of the existing beta
  • Research-backed recommendations for flow restructuring
  • Moderated usability testing
  • A synthesized insights report for design and engineering
  • Prioritized recommendations for the MVP
  • Behavioral guidance for onboarding and templates

Our work clarified interaction patterns, reduced ambiguity, and shaped a more intuitive narrative flow for users.

Impact

The research gave the NanoFlick team clearer direction on how users experienced the product during their first creation session and where uncertainty disrupted momentum. Insights clarified how templates, recording, and editing needed to work together to support confidence rather than friction.

As a result, the team moved forward with a more intentional MVP structure, clearer transitions, and stronger expectation setting across core flows. The work established a grounded foundation for iteration, enabling the founder to make product decisions with greater confidence ahead of launch.