WORK

Research and strategy that move products forward.

Explore the case studies and field notes behind clearer product decisions, stronger signals, and forward momentum.

CASE STUDIES

GetGFTD

Growth Strategy & Retention Architecture for a Gifting-First Payment Platform

Adoption & Onboarding Diagnostic | Research Synthesis & Decision Mapping | Embedded Strategic Advisory

Outcome: Week-one retention improved from 40% to 76% following a three-phase behavioral research and redesign strategy.

AisleSync

Product Audit & Usability Research for a Network-Driven Grocery Discovery App

Strategic Product Discovery | Adoption & Onboarding Diagnostic | Research Synthesis & Decision Mapping

Outcome: Surfaced a critical perception gap and delivered a prioritized action framework ahead of the next product phase.

Link Education League

Early Signal Research and Risk Reduction for a K-12 iPad Learning Platform

Strategic Product Discovery | Product Decision Sprint | Embedded Strategic Advisory

Outcome: Early signal research replaced guesswork with a grounded product strategy, eliminating rework risk before development scaled.

FIELD NOTES
Strategy
September 8, 2026

Translation debt in AI-built products

AI can execute a team’s interpretation of a problem before the team has fully examined it. What happens to product intent along the way?